Prior to today, I had done minimal digging through this year’s offering of FYC advertisements, but, thanks to the exhaustive FYC gallery over at Awards Daily, I was able to quickly catch up with what the season’s marketing teams have come up with thus far. There were a few films — I’m looking at The Tree of Life (click here) and Young Adult (click here) — whose ads showed disappointingly minimal creative distance from their respective theatrical posters.
I was, however, quite taken with the Steven Soderbergh-focused poster for Contagion (pictured below), which, aside from being a handsome tribute to the director’s work, also surprisingly manages to capture the film’s aura as a whole — bitter and bleak, with the environment’s destructive tendencies rendering human beings little more than dots on a map. Also catching my eye was the sole one-sheet (below) for Jeff Nichols’ Take Shelter, which rightly celebrates Michael Shannon’s leading turn through black-and-white hues.
Bennett Miller’s Moneyball has already compiled five FYC posters (one of them pictured above), and it’s hard not to make room for them here. I’m skeptical at the moment, but hopefully they speak to what’s to come — this is a film that deserves to be in the thick of so many categories this season, technical and otherwise. And, finally, the ultra-simplistic poster for Gavin O’Connor’s Warrior (below) nicely captures the film’s quiet swagger — though it’s also difficult not to be won over by the three-headed monster (also below) which gives dual, equal attention to the film’s trio of staggering male performances.
You can take a larger look at the one-sheets below — as if I hadn’t made that clear enough already. And be sure to keep up with the FYC pace over at Awards Daily.